Project Overview
HelloFish, an emerging aquatic lifestyle brand, came to AXM Studio for a clean, quick-launch Shopify setup
that balanced simplicity, brand clarity, and conversion fundamentals.
The Challenge
The client needed a site ready within weeks — cost-efficient but scalable.
Their main goal was clarity and usability — to make product exploration effortless on mobile.
The Approach
We refined a Shopify theme with minimalist design cues and light custom code.
Focus areas included navigation, product organization, and cart UX improvements.
Process
- Setup & Consultation — Guided brand team through Shopify 2.0 structure
- Design Adjustments — Improved typography, spacing, and product hierarchy
- UX Enhancements — Simplified checkout flow and cross-device consistency
Key Features
- Clean Modular Layouts — Designed for long-term scalability
- Optimized Mobile UX — Fast product browsing and easy navigation
- Quick Launch System — 3-week timeline, ready for immediate campaigns
Results & Impact
+27% session time
-33% bounce rate
Significant improvement in navigation clarity and conversion stability.
Technical Stack
Shopify Online Store 2.0
ThemeKit / Liquid
UX Design Consultation
Performance Tuning
Client Feedback
"AXM Studio helped us get to market fast without compromising on design or function."
— HelloFish Team
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