Project Overview
LoomsAI needed a conversion-focused Shopify site for their AI-powered SaaS product line.
They wanted a site that felt futuristic yet minimal — showcasing technology with simplicity.
The Challenge
Their existing presence was too generic.
They needed brand differentiation and modern motion language while staying within Shopify's native theme framework.
The Approach
We designed a minimalist, flexible Shopify theme that uses subtle animations to humanize technology.
Process
- Design System — Built a minimal visual language aligned with AI aesthetics
- Custom Development — Added motion transitions and interactive scroll behavior
- Optimization — Reduced load time while maintaining visual polish
Key Features
- Minimalist UI + Subtle Motion — Calm yet dynamic aesthetic
- Custom Animations — GSAP-based effects enhancing depth and engagement
- Scalable Framework — Supports future product and blog expansion
Results & Impact
+21% time-on-site
+15% signup conversion
90+ Lighthouse performance
Technical Stack
Shopify 2.0 Theme
Liquid / JavaScript / GSAP
UX Design / Motion Framework
Client Feedback
"AXM Studio gave our SaaS brand a visual voice — clean, responsive, and delightfully interactive."
— LoomsAI Team
Insight
LoomsAI illustrates how minimal design can still feel alive through motion and thoughtful UX.
Related Projects
Start Your Project
Let's bring your brand to life on Shopify.
Contact us →